You’ve had a “eureka moment” and with necessity being the mother invention, you find yourself one day saying, “There should be an app that does this”.

After researching the mobile application market, you find that currently no application exists and you have a golden opportunity to seize a first move advantage. And so you embark on the journey of application development from start to finish and finally receive the email notification stating that your app has been approved and is available for purchase in the iTunes App Store or the Android Market. All you need to do now is sit back and let your app do the rest of the work. Not so fast. Maybe such would be the case if you were one of only a handful of developers competing for real estate in the iTunes homepage, but these days, the landscape has become extremely crowded and competitive and it does not seem to show any signs of slowing down soon. Time to rethink your online marketing strategy.

That’s right, marketing strategy. Think of your app, as an investment, or a business. And just like any other business, it would not be wise to rely solely on an app store directory to bring traffic to your products. Likewise, just like many other businesses, it would be a good idea to have a website whose sole purpose is market your iPhone apps and or Android applications. Lastly, just like any other business, it would be a good idea to have a marketing strategy for your app. This is where Wordpress comes in to the picture.

Wordpress – not just a website, but a marketing strategy!

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