Don't know if you guys know this or not, but Rogers did the same thing as AT&T. Early adopters (anyone buying an iPhone between July 11-Sept 30) are allowed to upgrade at new contract pricing. so long as your monthly bill is around $100/mo. So you can upgrade even if you renewed less than a year ago. This promotion only lasts until July 30, so upgrade quickly! Picked mine up at futureshop on the 19th. I got my 3G last year on July 12.