I am looking to build a customized USB/DVD installer like ideneb, etc by starting with a full retail OSX install DVD.

Can someone point me in the right direction? I haven't been able to find much.

Basically I want to know how to allow you to control what is in the "customize" box on the installer.

Many distributions allow this (IE Choices for Kernal, AMD support, etc).

I can try to take apart one of the distros i guess, but would rather read up a bit first.