Stuck on white screen with spinning mouse cursor?

Hey. I wish to develop some iOS applications by running Lion on my Windows with VMWare. I went according to this tutorial: [Tutorial] How To Install Mac OS X Lion 10.7 Retail On Windows PC Using VMware And Bootable .iso - YouTube

but when running the machine it starts with a gray window and the apple logo for a few seconds, and then goes to a white screen with a spinning mouse cursor. I let it load for over 40 minutes and it didn't change...
what can cause this problem? how can I fix it?

thanks,
Itty

Edit: Problem fixed! turns out there was a bat file that was for VMWare 7, so I didn't try to run it because I was working with 8, but after I ran it the problem was solved. (the file name is windows.bat)

Hi,
I am kind of a noob here (new to vmware) but i had the same problem. do u mind telling me where the "windows.bat" file is? thnx :)