email from iphonesimfree

The reseller or his/her customer must install on the iphone our software, available by mail or through direct download from our site. This is a standard .app file and once installed on the iphone it will show up as a springboard icon on the main screen.
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Please re watch the video demonstarting the unlocked phone on engadget. There is no extra app on the screen. It could be a scam.

well spotted.

The video did not show the unlock process, just the result. They could have removed the app before the vid.