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Discuss Rumours regarding Apple's iPhone marketing strategy at the General - Hackint0sh.org; Just got this today from "somebody" who was pretty right in the past: 1. the ...
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    Default Rumours regarding Apple's iPhone marketing strategy

    Just got this today from "somebody" who was pretty right in the past:

    1. the real reason for not allowing third party apps on the iPhone is because Apple wants to offer their own applications through the iTunes shop, apparently a list of utilities, business tools, games, etc. will be available by the end of this year

    2. the reason why Apple completely changed the encryption of the new FW 1.1.1 is not to tease hackers or buyers but to slowly introduce a new DRM protection model which would require the activation of a limited amount of iPods/iPhones for DRM protected stuff for each account, similar to the Rhapsody shop. Apparently some of the media providers put Apple under pressure because people seem to download music/TV shows at their friend's/relatives computer to use them on their iPods/iPhones illegally without having paid for them

    Again, rumours...take them with a grain of salt. In the past however, this source has been pretty accurate and everything Apple is doing makes sense now.



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    Senior Professional Array Shade.sh's Avatar

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    Make sense. Thanks for your Post. But still one answer is open, who is the cat and who is the mouse
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    Re: Rumour 1. It makes sense, but I think that deep down inside, we already knew that is was just around the corner.

    Re: Rumour 2. Once again, makes sense but is not as obvious as rumour 2.

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    Sad to read that a cool company like apple, with the right product at the right moment (now) is crapping on such a big oportunity to expand its market share doing stoopid moves like the ones they are doing (or plan to do as you describe)

    Let's hope for the best


    A happy unlocked iphone user.

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    don´t forget att, they are still here and paying a lot to apple!

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    I would disagree on part two. From what i understand apple isnt fond of DRM type management below is an excerpt from one of their press releases this year:

    “We are going to give iTunes customers a choice—the current versions of our songs for the same 99 cent price, or new DRM-free versions of the same songs with even higher audio quality and the security of interoperability for just 30 cents more,” said Steve Jobs, Apple’s CEO. “We think our customers are going to love this, and we expect to offer more than half of the songs on iTunes in DRM-free versions by the end of this year.”

    I think the real reason that apple is playing games is that they are under contract with AT&T to hold the exclusivity contract.

    Whats interesting is that from what i understand of EU law (not much but a little) phone carriers MUST provide an unlock solution if they lock their phone to a network. I wonder how apple will comply with this while still maintaining their contract with AT&T.

 

 

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