Sorry for this message, but i think it's really interesting...some friends of mine starting new company:
Dutch content-community NAKKO.COM has found an extremely simple way to offer all it’s free ringtones and videos to iPhone users. With just one click you can send all the items you selected on NAKKO.COM to your iPhone. Every change you make to your online repository on NAKKO is automatically synced to iTunes from then on. Other benefits are that the user has access to thousands of free ringtones and videos on NAKKO and is able to do all his transcoding using the NAKKO platform. This works on both Macs and PC’s with all iPhones using firmware 1.1.2 and up, without installing any software.
After signing up for NAKKO.COM add the items of your choice to your locker (personal repository) and push the synchronize with iTunes button. iTunes will open, get the items you want on your iphone, connect your cable and sync. That’s all! Of course all video capable iPods are supported as well.
Most important: at NAKKO’s everything is FREE! No subscriptions, no strings attached, nothing, zip, zilch, nada, NAKKO!
You can test here http://nakko.com/iphone-press by clicking the iTunes button.
Nakko is a privately funded Dutch startup, live since 11-15-07. Nakko’s founders have been working in the mobile industry for several years, having seen it turn from an exciting new industry to a business that rips off kids locking them into extremely hard to cancel subscriptions. This has changed! We have put the power back into the hands of the users.
Nakko will be adding exciting new features as we grow, be prepared for some really, really cool stuff.