Go to their site and watch the youtube video on how they software unlock the iphone.

http://blog.iphoneunlocking.com/

Hmm...What do ya think?

http://www.hackint0sh.org/forum/showthread.php?t=3796

Ops double posting. My mistake, please delete

Well that's not what I would call conclusive... At all, but at least they're posting something?

yea until i see a video that is zoomed out to show the iphone during the unlock, i wont believe it....i need to see a zoomed out video that zooms in to show the iPhone not accepting the vodafone sim they used, then zooming out and still showing the iPhone thru the process, them plugging it in and going thru the unlocking software, then zooming back into the iPhone showing them put the vodafone sim in and it works....in this video at many points the iPhone wasn't showing..they could have easily replaced it with a geohot iPhone.

who says that iphone wasnt already unlocked when the theatrical procession started?

These guys are located in the UK or Belfast? Anyway, I think they should first sell the software to users outside of the US. The exclusivity is signed with AT&T in the US, I don't think they have the rights to pursue uniquephones if they are selling the software to non-us iphone users. And they should do this quick before Apple sign on exclusive service providers in Europe and Asia.

My 2 cents

I don't believe them. Their "video proof" actually proves nothing. It seems it's just hardware unlocked phone. Otherwise why they didn't show to TUAW guys how they made it? Carrier menu in preferences? My hardware unlocked phone shows it too. So don't bother that 48-72 hours — you can get it working faster.
One more: it seems 1.0.3 update will not break that hack — I've unlocked with 1.0.1 then totally restored and updated to 1.0.2 and it works fine.
Cheers!