Quoting Engadget:

Why should it matter if you have to get your iPhone unlocked by a reseller? Well, first off that greatly increases the chances of your having to buy a fresh iPhone from a 3rd party; while we're sure some resellers will offer unlock service for the iPhone you currently own, that means you'll still have to send or take it in (instead of quickly unlocking from the comfort of your own home), and if a future update should break the iPhoneSIMfree unlock, at BEST you'll have to take it in again. (At worst you'll be stuck hounding the middleman -- not iPhoneSIMfree -- for a fix, and when that comes out you'll still have to take it back in. Ugh.) We're still awaiting word back from the iPhoneSIMfree team to verify that they won't be working with end users after all. Full email posted after the break.

Does this mean that we will have to physically bring our phone to the reseller to have it unlocked?????? If so all of the schemes thought up on this site are a bust.....

Nah...they got that part wrong. It's to be updated via wifi on their server.

O

Thanks... That is how I understood it as well.. I guess we will have to trust the reseller with the #s from our phone....